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TRAINING

"Film marketing: rules, best practices and opportunities to go digital”

How to raise and keep awareness online? Valentina Neumann from Alphapanda breaks down best practices and opportunities for film producers and distributors to exploit social media and online tools

Valentina Neumann is a film marketing manager at Alphapanda, where she handles the digital marketing of arthouse and independent films during their festival career and theatrical release across Europe. Since September 2015, she also has been the community manager for the European Film Awards, covering their social media presence throughout the year and during the ceremony.

Eloisa López Gómez is Head of Acquisitions at Synapse Distribution, a company of the Sofa Digital Group. She is in charge of prospecting, negotiating and positioning titles in traditional and digital distribution channels. Her extensive knowledge of film distribution, programming and promotion comes from fifteen years of experience in high-profile and prestigious events and companies that have led her to work on assignments in several cities in the United States, Brazil, Colombia, Canada, Panama and the United Arab Emirates.

“Crossing the Ocean: case studies and opportunities for African films in Latin America's commercial and non-commercial distribution and exhibition circuits”

Latin America has emerged in recent decades as a thriving market with many possibilities for regional and international films. Nevertheless, productions from Africa rarely manage to reach the region's distribution channels. Distribution expert Eloisa López Gómez will analyse the cases of some African titles released in Latin America and present to the audience the opportunities offered by different commercial and non-commercial distribution channels.